Ali is hard working, passionate, and motivated. Her extensive education in the beauty industry is both impressive and inspiring.

Ali attended a Paul Mitchell school and received her cosmetology license in 2006. Deeply believing in the importance of training and continuing education, Ali pursued and was accepted into an apprenticeship program at Paul Brown Salon in Honolulu, HI. Paul Brown personally selected Ali to assist him with his celebrity clientele, including members of the band My Chemical Romance. The assistanceship was a rigorous, year long program, which included mandatory, weekly Vidal Sassoon classes. Once Ali completed her apprenticeship, she relocated to the east coast where she was quickly accepted into another apprenticeship, in which she personally assisted NAHA (North American Hairstyling Awards) award winner Carmen Cutrona for several months prior to building her own clientele. With years of experience as a stylist under her belt, Ali left her salon for a solo, world backpacking adventure, a choice that turned out to be deeply inspirational and life changing.  It was after seeing so much of the world that Ali settled on Santa Cruz as home. She joined the Faust team in 2013.

 When she is not working in the salon, Ali enjoys spending her time creating artwork for her online art business, http://alexandrarocchio.com. She continues to travel for inspiration and truly enjoys building strong relationships. Ali is proud to service a dedicated clientele!